Why Discovery Is Your First Credibility Test Let’s face it: buyers decide whether to trust you in the first 2–3 minutes of a conversation — and your questions matter more than your pitch. A weak discovery question sounds like you're going through a script. A strong one makes the buyer stop, think,  and say, “That's a good question…” That moment? That’s credibility being built in real-time . In this post, we’ll unpack five discovery questions  that do more than check boxes — t