Buyers Don’t Need More Information — They Need Better Insight In today’s sales environment, showing up with specs, features, and polished product demos just isn’t enough. Buyers are overwhelmed, skeptical, and more informed than ever before. The real differentiator? A seller who understands the buyer’s world and leads a conversation — not a pitch. Let’s break down the critical differences between product pitching  and consultative selling , and explore why modern buyers consi