Sales and Enablement Are Entering a New Era Sales is evolving at a rapid pace. Buyers are more informed, tech stacks are overcomplicated, and sellers are often overwhelmed. Meanwhile, enablement teams are being asked to do more, show impact, and move faster. 2026 is shaping up to be a pivotal year for how revenue teams operate, train, and perform. At INSIGHTBridge, we work closely with sellers, managers, and enablement leaders every day. From that front-line perspective, we’r

Objections Aren’t Rejections....They’re Buying Signals Let’s get one thing straight: objections are not  bad news. They’re actually a sign the buyer is still engaged, still thinking, and still deciding. But here’s the trap too many reps fall into: A buyer raises a concern → the seller gets nervous → the seller reaches for a discount. Discounting might feel like the fastest way to keep a deal moving, but in reality, it often undermines trust, damages your value, and trains buy

Coaching Isn’t an Event — It’s a Culture You can train your sales managers on coaching skills. You can even roll out a new coaching tool or cadence. But unless coaching becomes how the team operates , not just something they do occasionally, it won’t stick. A true coaching culture  doesn’t happen by accident. It’s built intentionally — from the top down and the front lines up. In this post, we’ll explore how to go beyond “check-the-box” coaching and build a culture that drive

Enablement Isn’t a Function — It’s a System Many organizations treat sales enablement as a set of disconnected tasks: A training here A tool rollout there A playbook when someone asks for it But in high-performing companies, enablement isn’t a to-do list — it’s a system  that drives seller readiness, execution, and results across the revenue org. We call that system the Enablement Operating System (E‑OS) .And if you're leading enablement or revenue operations, building an E‑O

Coaching Isn’t a One-Off. It’s a System. Sales managers are told to “be better coaches.”  But without structure, most end up reacting instead of leading. They jump from pipeline reviews to fire drills, from performance issues to new rep onboarding — with no consistent rhythm. Coaching becomes sporadic , inconsistent , and often ineffective . What separates top-performing sales teams from the rest? A repeatable, intentional coaching rhythm  that builds confidence, sharpens ski