Coaching Isn’t a One-Off. It’s a System. Sales managers are told to “be better coaches.”  But without structure, most end up reacting instead of leading. They jump from pipeline reviews to fire drills, from performance issues to new rep onboarding — with no consistent rhythm. Coaching becomes sporadic , inconsistent , and often ineffective . What separates top-performing sales teams from the rest? A repeatable, intentional coaching rhythm  that builds confidence, sharpens ski