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Cross-Selling & Attachment Strategies

More Value. More Revenue. One Conversation.

A Strategic Growth Course by INSIGHTBridge™
Cross-selling isn’t about adding — it’s about aligning. Cross-Selling & Attachment Strategies teaches sellers how to identify relevant add-ons, position them as buyer wins, and increase deal value without sacrificing trust.

This course shifts the mindset from “upsell” to “serve better” — helping reps improve average order size while solving more of the buyer’s real problem.
Key Skills Developed


✔ Identify complementary products and services that add buyer value
✔ Position additional offerings as solutions, not sales pushes
✔ Use timing and discovery to introduce attachments naturally
✔ Build confidence in cross-sell conversations
✔ Avoid common pitfalls that create buyer resistance

Who Should Attend


This course is ideal for:

  • Sales reps with large product catalogs or solution suites

  • Teams focused on increasing wallet share or deal size

  • Retail, field, and inside sales roles with attachment opportunities

  • Managers aiming to increase average transaction value

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