Handling Price Concerns Without Discounting

Defend Value. Don’t Default to Discounting.

A Confidence-Building Program by INSIGHTBridge™

Price objections are inevitable — but discounting doesn’t have to be. Handling Price Concerns Without Discounting teaches sales professionals how to confidently respond to cost-focused pushback by reinforcing value, outcomes, and differentiation.

Sellers learn to stay calm, hold the line, and guide price-sensitive buyers toward long-term impact — without caving or creating unnecessary concessions.

Key Skills Developed

✔ Identify the root cause behind the price objection
✔ Reframe the conversation around value and outcomes
✔ Use cost-of-inaction and ROI language effectively
✔ Navigate competitive pricing discussions with confidence
✔ Hold pricing integrity while maintaining trust

Who Should Attend

This course is ideal for:

Sellers in high-cost, premium, or value-driven offerings
Teams struggling with margin erosion or discount reliance
Sales reps who feel pressured during pricing conversations
Enablement or pricing leaders reinforcing value-selling principles