Value Over Price

Lead with Worth. Not Worry.

A Modern Value Messaging Course by INSIGHTBridge™

Competing on price is a race to the bottom. Value Over Price equips sales professionals with the mindset and skills to position offerings based on outcomes, impact, and differentiation — not cost alone.

This course helps sellers articulate the bigger picture and shift buyer focus from short-term price to long-term gain.

Key Skills Developed

✔ Position value based on business outcomes, not features
✔ Anchor pricing in ROI, efficiency, or opportunity cost
✔ Use customer language to communicate impact
✔ Defend your pricing with confidence and empathy
✔ Overcome low-cost competitor pressure

Who Should Attend

This course is ideal for:

Sellers in highly competitive or commoditized markets
Reps who struggle to justify price or ROI
Teams moving from transactional to consultative sales
Sales leaders building value-based messaging capability