Value Selling & Outcome-Based Selling

From Pitching Products to Delivering Outcomes.

A Dual-Lens Selling Strategy from INSIGHTBridge™

Selling today means solving. Value Selling & Outcome-Based Selling trains reps to uncover what buyers truly value, link solutions to measurable outcomes, and create urgency through impact.

Rather than listing features, sellers learn to guide buyers through a journey — from current state to future success — using commercial insight and strategic problem-solving.

Key Skills Developed

✔ Discover and define buyer-specific outcomes
✔ Map solution value to buyer goals and KPIs
✔ Co-create a vision of success with the customer
✔ Build urgency based on risk of inaction
✔ Use storytelling and metrics to make outcomes tangible

Who Should Attend

This course is ideal for:

AEs, solution consultants, and strategic account teams
Teams selling transformation, SaaS, or multi-stakeholder deals
Reps needing to deepen conversations beyond surface needs
Organizations focused on consultative, long-term partnerships