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Negotiation Level 1: Value-Protecting

Win the Deal Without Giving It Away.


Foundational Negotiation Skills from INSIGHTBridge™

Buyers negotiate — it’s their job. But too many sellers give away value just to close. Negotiation Level 1: Value-Protecting builds the core negotiation skills needed to preserve margin, manage tension, and close with confidence.

Sellers learn to prepare strategically, hold their ground, and guide conversations that protect both value and the relationship.
Key Skills Developed


✔ Prepare for negotiations using trade-offs and walk-away points
✔ Recognize common buyer tactics and respond with confidence
✔ Communicate value under pressure
✔ Handle late-stage objections and last-minute asks
✔ Close the deal without unnecessary concessions

Who Should Attend


This course is ideal for:

  • Sales reps new to negotiation or losing margin under pressure

  • Teams preparing for high-stakes or price-sensitive deals

  • Managers looking to increase negotiation discipline

  • Anyone in a customer-facing role involved in commercial discussions

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