Strategic Account Management (SAM)

Grow What Matters. Protect What’s Strategic.

Account Expansion Training by INSIGHTBridge™

Managing strategic accounts requires more than customer service — it demands proactive planning, stakeholder alignment, and long-term value creation. Strategic Account Management (SAM) equips reps to think like business owners and become trusted growth partners.

This course gives sellers the tools to deepen relationships, identify whitespace, and protect revenue in competitive environments.

Key Skills Developed

✔ Develop account plans based on customer priorities and trends
✔ Map stakeholder relationships and influence paths
✔ Identify growth opportunities through need anticipation
✔ Lead QBRs and executive updates with impact
✔ Defend against competitive threats and renew with strength

Who Should Attend

This course is ideal for:

Strategic account managers and enterprise AEs
Customer success or client service leaders driving retention and growth
Sales teams expanding large or high-potential accounts
Leaders managing top-tier customer portfolios